A domain name that represents your business It is essential to select a domain name that represents your business rather than your products. You can have multiple domain names. For instance, if your business is ABC Corporation and your product is called mobile, then you can get a domain name – and <snipped>. You can have both these domain names and they can point to different pages of your website. Therefore, people who only recognize you with your product name can easily find you by going to the product name url, and the people who know your corporate business name can find you easily by typing your company’s url. In case you are an individual running your own small business, you can also register your own name as the domain name. Keyword in your domain name In case you are into selling home appliances, you don’t just sell any regular home appliances, you sell the high quality home appliances at affordable prices. The name of your company is Home Appliance World. The idea is to look for the names for your product that people will look for. When people go to the search engine, they might look for affordable home appliances or high quality home appliances. You can easily find out what people are looking for with some research. You will come across various research tools on the internet that will help you to find out the variations of the domain names that you can use. All you have to do is type in the word or phrase you are looking for and you will see the results that are most popular. If you find that the phrase ‘cheap home appliances’ is used quite frequently, then this phrase can be included in your domain name. Easy to type and easy to remember A domain name should be easy to type. In case a domain name requires considerable attention to type correctly, due to spelling or the characters used, length or the use of words or sounds that can be memorized, there is a possibility that you might loose a substantial portion of your branding and marketing value. Moreover the domain name should also be easy to remember. It is also essential to consider word-of-mouth publicity and SERP’s marketing where your domain name constantly appears for industry related searches both rely on the ease with which the domain name can be recalled. People must remember the domain name of your website so that they can recommend it to their friends and family. Fulfilling expectations When people come across your domain name for the first time, they should be able to understand immediately the type of content that might be there on your website. A perfect example of a perfect domain name can be webhosting.uk.com, this gives a clear idea to the people about the nature of work of this business. The users must have the perfect idea about what is the website all about. Such kind of domain names are great in terms of creating a good web presence.