What Is On Page SEOIn order to improve the ranking of your webpage on the results of different search engines through a process known as ‘Search Engine Optimization’ (SEO), you need to know what is On Page SEO, Off Page SEO, and some of the basic techniques of SEO. In this article, I would be discussing the concept of On Page SEO and some of its techniques which can help you enhance your website’s content and improve its chances of securing a position among the top search results on different search engines. To explain what is On Page SEO, we can simply define it as a process through which we edit or modify a website’s content and implement strategies to make our website/page appear among the top results when users type a particular word or phrase. This generates more traffic to our website. It has everything to do with a website’s own content, unlike Off Page SEO, in which a website’s ranking is improved through generating links from other websites, or ‘externally.’ There are certain basic techniques that you should be aware of in order to make your webpage stand out among the rest, which are briefly explained below: Pay Attention to Page Title The title of your page is one of the most important factors to be considered for your website. Make sure, your title is different from other similar web pages, and consists of specific and main keywords. Use Keywords Repeatedly Throughout your article, – or any piece of writing – use keywords repeatedly but sparingly; once or twice in the introduction and conclusion, and several times in the main body depending upon its length. However, using too many keywords is not advisable as it is not an effective SEO technique and makes your webpage look ‘stuffed.’ Create Links within Your Website A simple yet effective On Page SEO technique is to create links to other articles within your website or blog. One webpage or article should have at least 5-10 links to other articles. This will not only encourage viewers to scan those other articles, but would also increase your website’s ranking based on the important material it contains. Use Header Tags HTML tags such as H1, H2, H3 and H4 etc. should be used for giving headings throughout an article. This allows the search engines to rank your content on the basis of importance and relevance. Adding your target keywords in the header tags is also helpful as it enables the search engine crawlers to distinguish between important and irrelevant content. H1 tags are generally used for the main heading, while the rest are used for subheadings throughout your article. Use Meta Descriptions Using Meta Descriptions in your webpage to provide the search engine with a short summary of your article/piece of writing is another effective On Page SEO technique. This practice also enables you to incorporate additional keywords in the short description, thus improving your webpage’s visibility. Once you get to know what is On Page SEO and its different techniques, you can use them to significantly improve your website’s ratings. However, you should also pay attention to the content of your website, because no matter what techniques you employ, none of those would be effective if the content itself is of poor quality. Therefore, produce a unique piece of writing and employ the most suitable strategies in order to improve your chances of success in the virtual world!